The annual ritual of the publication of the National Student Survey (NSS) results has triggered fevered data dissection at universities across the UK this week. But the analysis, and the subsequent press releases and poster campaigns, represent merely a stage in a continual cycle of NSS-driven activity.
Universities now run ongoing campaigns to solicit student feedback, review practice in line with student demands, publicise changes made, and promote completion of the survey itself, in order to rank highly for satisfaction in league tables. All this time and effort comes at some expense to institutions; just the cost of rewarding survey-completers with vouchers would cover a lecturer’s salary at many institutions.The time has come to review what students, and higher education more broadly, gains from this considerable investment.