The great thing about the web is that it enables anyone – from anywhere, of any age, and any skillset – to start a new business, grow an existing one, become an entrepreneur, a developer or a content creator or hone a new skill. From Berlin to Birmingham we’ve met people across Europe who are doing just that – developing the digital know-how needed to achieve their dreams.
Like Evrard in France, who works for GreenRiver, a small company providing private cruises along the river Seine and the Canal Saint-Martin in Paris. He joined our training programme Google pour Les Pros, where he was trained by a Google AdWords advisor over three months. He learned how to launch digital marketing campaigns and discovered other tools that helped increase their online visibility. He told us, “After Google pour Les Pros training our business grew by 30% and sales grew by 60% in one year”. Green River is now using Evrard’s learning as a stepping stone to further success.
Evrard is just one of the nearly 2 million people we’ve trained over the last 2 years as part of our Growth Engine programme to help close the digital skills gap among Europeans. And yet there’s still more work to be done. On current projections, the growing gap between skills required and the training that workers receive, has lead the EU to predict that almost a million ICT jobs would remain unfilled by 2020.
That’s why today Google, Bertelsmann (the global media, services and education company) and e-learning provider Udacity are coming together with a goal of closing the mobile digital skills gap in Europe and preparing the new European workforce with the mobile development skills needed to help them get a job or start their own business.