Research? Most people cannot understand it – FT.com #yam

English: University of Texas at Austin wordmark.
English: University of Texas at Austin wordmark. (Photo credit: Wikipedia)

Should business school students be made to foot the bill for academic research that no one reads? Not any more, says Larry Zicklin, a former chairman of Wall Street investment firm Neuberger Berman, a clinical professor at New York University’s Stern School and a lecturer on ethics at the Wharton school at the University of Pennsylvania.

With academic journals under increasing attack from several quarters, Mr Zicklin has upset some colleagues in urging schools to cut tuition fees by making faculty members focus more on teaching and less on publishing research in journals. He points to research that uses the University of Texas at Austin as a case study and says that fees could be halved if 80 per cent of faculty with the lowest teaching loads were to teach only half as much as the 20 per cent with the highest teaching loads. He predicts that the rise of massive open online courses, or Moocs, and other market forces will conspire against schools that fail to act.

via Research? Most people cannot understand it – FT.com.

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