Mayer & Clark ??? 10 brilliant design rules for e-learning

Richard Mayer and Ruth Clark areamong the foremost researchers in the empirical testing of media and media mixhypotheses in online learning. Theire-Learning and the Science of Instruction (2003) covers sevendesign principles; multimedia, contiguity, modality, redundancy, coherence,personalisation, and practice opportunities. Clear explanations are given aboutthe risks of ignoring these principles – with support from worked examples andcase study challenges. It should be a compulsory text for online learningdesigners.

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